SEO优化

If your website isn’t ranking well on Google despite your efforts, you’re not alone. Many businesses struggle with SEO performance due to overlooked mistakes. Below, we break down the most common reasons your Google SEO isn’t working and how to fix them.

1. Poor Keyword Research and Targeting

One of the biggest SEO mistakes is targeting the wrong keywords. If your content doesn’t align with what users are searching for, ranking becomes nearly impossible. Use tools like Google Keyword Planner or SEMrush to identify high-intent, low-competition keywords relevant to your audience.

2. Thin or Low-Quality Content

Google prioritizes in-depth, valuable content. If your pages are short, generic, or stuffed with keywords, they won’t rank well. Focus on creating comprehensive guides, case studies, or expert articles that answer user queries better than competitors.

3. Slow Page Speed and Poor Mobile Optimization

A slow-loading website frustrates users and hurts rankings. Use Google’s PageSpeed Insights to identify performance issues. Optimize images, enable caching, and ensure your site is fully responsive for mobile users—Google’s mobile-first indexing makes this critical.

4. Weak or Broken Backlinks

Backlinks from authoritative sites boost SEO, but spammy or broken links harm it. Audit your backlink profile using Ahrefs or Moz and disavow toxic links. Focus on earning high-quality backlinks through guest posts and partnerships.

5. Ignoring Technical SEO Errors

Crawl errors, duplicate content, and improper redirects can sabotage rankings. Run a technical SEO audit with Screaming Frog to fix issues like broken links, missing meta tags, or poor site structure.

6. Lack of Regular Updates

SEO isn’t a one-time task. Google favors fresh, updated content. Regularly revise old posts, add new data, and monitor algorithm updates to stay competitive.

By addressing these common pitfalls, you can revive your Google SEO strategy and start climbing the rankings. Consistency and adaptability are key—keep testing and refining for long-term success.